I create digital strategies which bring together editorial, product and commercial teams to grow online audiences. I’m especially interested in helping titles transition to digital-first, revamping tired websites and supporting publications to find their niche—although I’ve also worked for large, complex companies and can help raise the bar across an organisation’s entire web output.

As a content strategist at Meta, I owned web content for 19 markets across Europe, the Middle East and Africa.

I have a particular interest in audience insights and data analysis, and how they can complement editorial judgement and creativity by helping editors understand their readers.

My favourite SQL command is LEFT JOIN.